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Augmented reality and immersive agency in Switzerland
Cybel’Art supports projects looking for a digital form that remains faithful to their subject. We combine creative direction, capture and immersive technologies to move a work, performance or story between the real world and new spaces for encounter.
Every project begins with a situation
An exhibition, a stage, a book, a collection or an institution does not call for the same experience. We begin with the context: who is addressing whom, what content deserves to be extended, which place or medium gives it meaning. This reading allows us to choose technology for what it truly brings.
From intention to experience
Creative and editorial direction. We define the story, rhythm and point of view that will allow the experience to hold together over time.
Capture and production
We prepare the capture of real presences, gestures and performances, then compose the elements needed to bring them into a new relationship.
Distribution journey
We design a clear path for audiences: an augmented object, a screen, an activation in a venue or an immersive experience, in keeping with the project.
Choosing the right format
Augmented reality connects digital content to a physical context. icologram® brings volumetric and holographic capture of real people and performances. icolobook© opens archives, sounds and holographic appearances from augmented pages through the Real Illusions App. icolo360 explores the immersive capture of performances. Each format is chosen for its role in the story, not for novelty alone.
Working close to the work and the audience
We contribute when the experience needs to remain clear, sensitive and situated. The work can open access, deepen mediation or create a new viewpoint, while keeping sight of the presence from which it originates.
Plan your next step
Do you have an intention, a work or a moment to share? Let’s start a conversation to define the format and journey that will suit it.
