On 16 October 2026, Journal de Morges published “La créativité coule dans ses veines”, a profile of Pierluigi Orunesu by Maxime Rutschmann. The article connects his personal journey, his passion for classical music and an entrepreneurial approach shaped by encounters and experimentation.
Creativity rooted in music
The story revisits his childhood in Tolochenaz, the artists who shaped his world and his early work in music production. From vinyl records to digital tools, a consistent thread runs through this journey: finding new ways to share artistic works and the emotions they carry.
Connecting the physical and digital worlds
The newspaper also looks back at the Eurlactis venture, followed by a return to Cybel’Art from 2018. It presents icologram® as a way to bring artistic performances into everyday life, mentions Virtual Hall® and work involving the Orchestre de la Suisse Romande, and explores icolobook© at the intersection of the printed book and musical experience.
The profile offers a human context for Cybel’Art’s approach: technology is not an end in itself, but a way to build connections, share culture and open new opportunities. Explore our work.
This introduction is an original summary of the press clipping, not a reproduction of the article. The newspaper’s full text remains on its own website, where subscriber access is required. Read the full profile in Journal de Morges.